Volkswagen Apple iPad Customer Magazine App (DAS)
Volkswagen announced today that it is the first automaker to make a digital customer magazine app for the Apple iPad.
“The innovative digital product which goes by the name of DAS. lines up in good time for the launch of the new Apple product in Europe,” Volkswagen said in a statement. “The title stands for “Digital Automotive Space”. The magazine will be published quarterly in five languages and will be accessible throughout Europe.
“DAS. is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers. Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience,” Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand, said at the launch of the iPad app.
The app includes five chapters, which tell stories from the Volkswagen world. It also features 360° images, for example, give the user a realistic impression of technical features on the Volkswagen Touareg such as “Area View”. An internet version of the app will debut at the end of June and will also allow users to integrate content on social networks.
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