May 6, 2010
HootSuite Gives Groups More Twitter and Facebook Tools
For teams who use Facebook andTwitter for business or organizations purposes, HootSuitehas rolled out a slew of new features for assigning and sharing tasks.
’s Assignment function lets managers assign a Twitter update to any team member, along with annotations if needed. The team member can mark the message resolved, and the manager can monitor progress and keep records of campaigns.
Shared columns allow teams to simultaneously view data commonly used for social media marketing. HootSuite’s shareable columns can be used to monitor keywords, track conversations around a vertical or monitor @replies and DMs. Messages from columns can be assigned, and any changes a column creator makes to a column are seen by other team members, as well.
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