Twitter to Launch Twitter Business Center
We have confirmed with Twitter that beta testing of its new business features, dubbed the “Twitter Business Center,” has begun.
According to the company, “only a handful of accounts have these features presently,” but it will expand on a gradual basis to more accounts. One of the biggest additions is the ability for businesses to accept direct messages on the service, even from people they don’t follow.
We were able to grab exclusive information and screenshots of the Twitter Business Center thanks to our friend Dave Peck, a social media strategist at LSF Interactive/blogger atNew Media Chatter.
Here is an overview of some of the new features that businesses can expect to enjoy in the near future:
Starting Up with Twitter Business Center
A small group of business users are getting e-mails from the Twitter team, inviting them to test “the Twitter Toolkit.” This is how the invite e-mail begins:
“Congrats!
Your account has been invited to participate in testing one of Twitter’s newest business-centric features, the Twitter Toolkit. We’ll be rolling it out to you within the next few days (if you don’t have it already) for your business or organization’s Twitter account. To get started, visit your business’ Twitter account settings…
http://twitter.com/settings/account
…and look for the ‘Business’ tab. From there you’ll be directed to fill out some information which will help us verify your business or organization.”
Once businesses clicks the link, they have to activate the business features for their accounts. It then takes them to a page where they fill in information such as business contact info and whether they are a small business, large company or an individual/group:
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