>
> May 4, 2010
>
> This is Toyota Fast Facts, an update on breaking news, our recent
> recalls -
> and the work we are doing to make things right for our customers.
> Please
> feel free to share this information with family and friends. For
> additional information and breaking news, please visit
> www.toyotanewsroom.com.
>
> (Embedded image moved to file: pic30090.jpg)
>
> 1. Toyota Reports Strong April Sales – Again #1 in Retail Sales
>
> Toyota announced Monday that it was No. 1 in sales to individual
> consumers
> in April for the second straight month, making it the top-selling
> retail
> brand in the industry so far this year. Total sales were up more
> than 24
> percent, on a volume basis, from the same month one year ago.
>
> In a call with journalists, Toyota Division General Manager Bob Carter
> noted that Toyota Motor Sales’ market share overall in April was 16
> percent, with TMS’ share of the retail market approaching a record
> 18
> percent. Retail numbers reflect sales to consumers only, not those to
> corporate fleets and rental car companies that are included in total
> sales
> numbers each month for automakers. Carter also noted that both
> Toyota and
> Lexus are ramping up production of certain models to meet growing
> demand.
> He added that April also was the best month ever in sales for
> certified
> used vehicles.
>
> Toyota dealers also continued to attract buyers from other brands,
> with
> about 40 percent of Toyota-brand buyers coming from another
> manufacturer
> again last month.
>
> The company looks forward to continuing this momentum with a
> National Sales
> Event in May, which will extend for another month zero percent
> financing on
> select Toyota brand models, excellent lease rates and two years/25,000
> miles free maintenance plan for all customers who buy or lease a new
> vehicle.
>
> Although incentives have certainly played a role in Toyota’s
> industry-leading sales, Carter noted that third-party sources have
> estimated that Toyota’s incentives average only about two-thirds tho
> se of
> most automakers. Asked about the future of such incentives, Carter
> said,
> “We see no short-term change in our incentive strategy, but long-ter
> m we
> plan to market the product, not the deal.”
>
> For more information on the April sales results, please click on
> http://pressroom.toyota.com/pr/tms/toyota-reports-april-sales-157902.aspx
> .
>
> (Embedded image moved to file: pic21052.jpg)
>
> 2. Congressional Hearing on Toyota Rescheduled for May 20
>
> A hearing to examine issues related to the Toyota recalls originally
> scheduled for this Thursday before the U.S. House of Representative
> s’
> Energy and Commerce Committee's oversight panel has been rescheduled
> for
> Thursday, May 20. A separate House Energy and Commerce subcommittee
> panel
> will hold a hearing this Thursday, May 6, to discuss industry-wide
> reform
> legislation, drafts of which were introduced last week
>
> To read more about these hearings, please click on
> http://www.nasdaq.com/aspx/stock-market-news-story.aspx?storyid=201005031750d...
>
> For more information on the draft legislation, please click on
> http://www.nytimes.com/2010/04/30/business/30auto.html?src=busln
> or
> http://www.detnews.com/article/20100429/AUTO01/4290481/1148/auto01/House+Dems...$9+car+fee+to+fund+safety+law
>
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