> May 5, 2010
>
> This is Toyota Fast Facts, an update on breaking news, our recent
> recalls
> and the work we are doing to make things right for our customers.
> Please
> feel free to share this information with family and friends. For
> additional information and breaking news, please visit
> www.toyotanewsroom.com.
>
> 1. Dealers Complete 3 Million Recall Remedies
>
> Dealers have completed more than 3 million remedies on vehicles
> involved in
> recent recalls, Steve St. Angelo, Toyota’s North American chief qual
> ity
> officer, said in several media interviews published today. These
> fixes
> have included:
>
> 1.6 million to address the potential for sticking accelerator
> pedals;
> 1.5 million to address the potential for floor mat pedal
> entrapment;
> and
> 115,000 program updates to the anti-lock brake systems (ABS) in
> certain 2010 Prius and Lexus models.
>
> St. Angelo also noted that the company has now delivered 150 event
> data
> recorder (EDR) readout devices to North America and U.S. territories,
> following up on an earlier commitment the company made to Congress.
> Of
> those devices, 10 were provided to NHTSA for use by its
> investigators, St.
> Angelo told Bloomberg.
>
> St. Angelo also commented on the stronger voice that Toyota’s leader
> ship
> team in North American now has on key decisions. “I have a direct l
> ine to
> [Toyota’s global president] Akio Toyoda for any quality issue.
> It’s very
> different,” he told the Detroit News. He also discussed the importa
> nce of
> educating customers more effectively about how certain features work
> – such
> as radar cruise control, which can automatically adjust vehicle
> speed based
> on traffic conditions.
>
> For more information on the progress with recall remedies, please
> visit
>
> http://pressroom.toyota.com/pr/tms/toyota-passes-3-million-milestone-157989.aspx
> .
>
> Press interviews with St. Angelo are available at
> http://www.businessweek.com/news/2010-05-05/toyota-repairs-3-million-u-s-auto...
> and
> http://www.kentucky.com/2010/05/05/1252498/toyota-quality-officer-says-automa...
> .
>
> To read more about the additional event data recorders, please click
> on
> http://pressroom.toyota.com/pr/tms/default.aspx
>
> 2. Senate Introduces Auto Safety Reform
>
> A group of senators yesterday officially introduced legislation to
> overhaul
> U.S. auto safety laws. The bill – the Motor Vehicle Safety Act of 2
> 010 –
> is largely identical to a draft circulated last week by Sen. Jay
> Rockefeller (D-W.Va.), chairman of the Senate Commerce Committee,
> according
> to the Detroit News. In addition to increasing potential financial
> penalties for automakers in certain circumstances, the bill would
> institute
> standards for brake override and event data recorder (EDR)
> technology in
> new vehicles, improve systems for reporting potential safety issues
> and
> authorize increased funding for NHTSA.
>
> In an interview with the Detroit News, Rockefeller discussed the
> legislation and commented on his view of Toyota’s response to the re
> calls.
> Toyota has “accepted responsibility for what happened and they are m
> oving
> to correct it,” Rockefeller said. “Toyota is a very, very strong
> company,
> and they don't like what's happened, and they want to fix it."
>
> Separately, the House of Representatives is considering a version of
> auto
> safety reform legislation that has some differences. This House
> legislation was first proposed last week by Rep. Henry Waxman (D-
> Calif.)
> and Rep. Bobby Rush (D-Ill.), two Congressional chairmen who oversee
> auto
> safety regulation. The Waxman-Rush bill is expected to be
> considered in a
> hearing on Thursday this week before Rush’s Subcommittee on Commerc
> e,
> Trade, and Consumer Protection.
>
> For detailed information on the proposed Senate legislation, please
> visit
> http://commerce.senate.gov/public/index.cfm?p=PressReleases&ContentRecord_id=...
>
> 3. Toyota Continues to Lead the Industry in Customer Loyalty
>
> Nearly 58 percent of buyers trading in a Toyota stuck with the brand
> when
> purchasing a new vehicle during the first quarter this year,
> according to a
> new report from Edmunds.com. Toyota led the industry in this
> measure of
> customer loyalty, although the percentage was down 4.2 percent from
> the
> first quarter of 2009.
>
> Ford was second with 56.1 percent of trade-ins leading to a new
> purchase of
> that brand, followed by Hyundai at 55.8 percent and Honda at 55.2
> percent.
> Among brands from the Detroit Three, Chevrolet was second behind
> Ford at
> 45.2 percent, followed by Dodge at 37.6 percent.
>
> To the Edmunds.com article, please click on
> http://www.edmunds.com/help/about/press/163166/article.html.>
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