Backlinking

Progressive Internet Managers should know about backlinking and its importance in your SEO campaign.

For those that don't, here is a brief review.

Backlinking is the term used to describe websites with links back to your website. Easy enough. The important item here is that this assists with your SEO as the search engines use this to increase your relevancy. Think of it as a vote for your website.

More important than just having many linkbacks is the quality of the sites they are linking from. A link from Toyota.com to your site is a higher quality linkback than one from your childs myspace account. Its still valuable, just not as valuable.

Want to check how many sites linkback to you? Read on....

To check linkbacks to your site, follow the following:

Google - in the search bar type in "link:http://www.yoursite.com" Where "yoursite" is your URL. As a point of reference Toyota .com has 3100 listed as of this writing.

Yahoo - in the search bar type in "linkdomain:www.yourdomain.com" where "yourdomain" is your URL. Please note - do not use "http" for Yahoo. Yahoo shows over 766,000 linkbacks.

Yahoo gives us deeper linkbacks than Google.

To start increasing linkbacks and improving SEO, make sure your signature on forums and boards includes links to your site. Get your URL out there.