The owners of the Philadelphia inquirer and the Philadelphia daily news will be filling for bankruptcy next week after talks to restructure their debt fell apart.
While I am not against print advertising I do think this is yet another reason why a serious look at your current marketing mix is needed.
Even if these papers vanish, people will still get their news.
I wonder how.....
RETHINK EVERYTHING.
(published via iPhone)
Monday, February 23, 2009
Bad Times For Print
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