Meta wha??? Relax. I'll explain...
Each video-sharing site let's you create "tags," which are words that describe your video. These tags, along with the title and description of the video, are the basis for how your video is located by end users on video-sharing sites like Search engine optimization and search engine marketing used to be the realm of text only, but with search engines like Google and Ask adding video to their search results, optimizing the metadata around your videos is increasingly important. This means creating rich and relevant video titles, descriptions and tags.
There are only a few specifics that you need to know about tags.
First, max out the tags, title and description for every site. The more metadata describing your video, the more likely someone is to find your video. It's surprising to see so many uploaders let so much opportunity go to waste by adding few or non-descriptive tags.
Second, your tags, and particularly the category you choose, should be relevant to your video.
We have seen video creators go from little viewership to becoming regularly featured producers simply through a better choice of category.
If you are hosting a video on your own site, the same rules apply. But in such a case, be sure to create a relevant file name for your video.
It is also advisable to have just one video per page with a simple text title and description place near the video itself. Many videos are watched on social networking sites such as facebook and myspace.
This means that while you may post your video to YouTube or MetaCafe, many of the views are a result of people embedding that video into another site. The implication is that your video should be hosted on both your website and the video sharing sites for maximum exposure.
One more hint on tags - the TubeMogul "Load and Track" tool shows you how your tags will look on each site as you are uploading videos, and soon will show you the most popular tags and video search terms to help you select appropriate metadata.
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