Heavy Lifting

As referenced in out Facebook status earlier, why don't people lift weights?

The answer is simple.

Because they are heavy.

I cannot take credit for that analogy. I first heard that used by Sean Bradley of Dealer Synergy (website link - external). Sean and Dealer Synergy are spot on when it comes to structure and process.

Back to the point.. Sure weights are heavy. The require effort to pick up. For the people that do there are tremendous results. You know the.. people that workout. They are the ones who stand up straighter, have more energy and are the ones who aren't afraid to take their shirt off at the beach.

Now they didn't start picking up the weight (doing the work) yesterday. Its a process and doesn't happen over night. The ones who stick with it benefit.

The people who exercise regularly don't view it as "I have to exercise today" but more of an attitude. A way of life. A habit. Much like where you get your first cup of coffee in the morning, the commute to and from work, the websites you visit. There is not much thought to it, its just what we do. It becomes part of their routine with one major benefit... results.

The dealers that start doing the work, and it is work, will see the benefits and so will others. Not only other dealers but consumers as well. The days of a dealer telling the masses "how great we are" are over. The consumers tell each other how great your store is now - see previous social networking post.

Point being - do the work, lift the weights. Results will follow as long as you lift heavy enough weights.....

Thanks Sean for the analogy!