Secret Sauce Part 1

Everyday, people ask me whats the secret to having a successful eBusiness operation.

There is no magic bullet. No single line I can tell you that will make your department account for 60% of your store sales and gross. I don't carry around Internet dust that I can just shake over the store in some freaky show of eBusiness Voodoo... You want to know the answer?

Hard Work.

With that said I want to focus on your VSEO in the upcoming weeks. VSEO, or Video Search Engine Optimization, can be considered the "next big thing" in online marketing. Don't take my word for it... check out what Comscore has said...

"9 BILLION videos were watched in December of 2008."

I should add that this was on YouTube alone.

And only in the United States!!!!

Last time I checked (July 2008) there was only about 305 million people in the US. With only 220 million Internet users. That's a penetration rate of around 72%

So, how do you get a piece of this sweet video goodness? VSEO....

Now that we know the "why", lets look at the first step to success, the formula:

.5C+ .15M + .20T + .15P = success

Thanks to Tubemogul.com for this.

Let me break it down for ya.

C=Content and Production, M=metadata, T=thumbnail, P=promotion

In other words in order to position your videos online to have the greatest impact and exposure, Tubemogul suggests spending 50% time on the actual video production and creation, 15% of time on creating metadata, 20% of time on choosing the correct thumbnail, and the remaining 15% of your efforts on promotion and marketing of the video once it is online. And I agree with their suggestion.

Hopefully one day I will figure out what this all means... Seriously, confused by all those terms? I will touch on each term in future posts.

For now, just let it sink in. Put your hand on the screen, touch the words. Close your eyes and take a few deep, slow breaths.

Stay tuned.

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