Walk In Influences

Interesting data coming out of JD Powers.

The "internet" is responsible for driving 54% of your walk in traffic. That is a true walk in. They havent contacted you any other way.

54% ! All the more reason your online presence must be engaging and provide reasons why they should come to the store.

Dont confuse this with the people who actually reach out to you first online. Thats a different monster.

So, 54% picked your store due to the internet. Heres the full break down:

Internet - 54%
Classified Magazine - 15%
Newspaper - 13%
Television - 8%
Radio - 4%
Direct Mail - 3%
Phone Book - 3%
Outdoor Ads - 0%

Phone Book? Whats a phone book?

Yet we continue to spend our media dollars mostly on traditional media. Looks like alternative media is no longer alternative. Im going to start the term switch.

Alternative is the new traditional.