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This is BIG people... really big. With a little work (lifting those weights people) you can do the same....
Site indexing by search engines can take up to 6 months to fully propagate and having UNSURPASSED SEO is a must but theres more...
With the recent YOUTUBE passing of Yahoo as the 2nd highest search engine its even more important now to understand and utilize VSEO.
You MUST start keeping a library of video clips and pushing them to the web.. to EVERY SITE that will let you.. there are services that can assist you with this such as TubeMogul and Traffic Geyser to name a couple. They will basically take your footage and push to multiple video hosting sites such as:
AOL Video
Blip.TV
Crackle.com
Daily Motion.com
Google video
MetaCafe.com
Myspace
Revver
Stupid Videos
Veoh
Yahoo video
YouTube
But it takes more than just pushing the videos up to the web. MUCH MORE.
Here are a few pointers to get you started:
1. File Names - Give the video file a catchy and relevant name that is related to your keyword or phrase. Once you have uploaded your video site map there is added opportunity for these keywords and phrases to be found and indexed by the search engines.
2. Meta Data - Add meta data to your video files. Again, use relevant meta data, like you would when you are carrying out other Search engine optimisation campaigns.
3. Transcripts - Transcripts of the video will add credible content to the page and give the spiders relevant information to crawl. The transcript should make reference to keywords, relevant content and your brand.
4. Outbound Linking - If you add video content to other sites such as You Tube, make sure that you avail of their ability to link back to your own site.
5. Video Length - Add shorter videos to keep your audience interested. If your video is quite lengthy, consider breaking it down into smaller chunks. This will also give more quality video content to optimise.
6. Branding – Have your branding displayed in your video to enhance your brand awareness.
7. Inbound Linking – link your videos to important keywords throughout your site to enhance their value.
8. Rating – allow users / visitors to rate your video
Oh and one more thing... VSEO only takes about 5 days to propagate... not 6 months like traditional SEO...
YOU CAN BE ON THE FIRST PAGE OF GOOGLE, IF NOT THE FIRST RESULT, WITHIN 24 HOURS PEOPLE!!!!
RETHINK EVERYTHING
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Indeed this is big. Video is here and to be ignored at your peril. Well maybe not at your peril but on the flip side use it and take a huge leap forward in driving your businesses conversion. I read a blog(link below) from Nate Elliott at Forrester research and he reckons that adding video gives you a strong chance of making it to Google’s first page in natural "free" search. vzaar.com a company that specializes in powering video for commerce has taken the initiative to do outbound linking for their customers. When you upload a video to vzaar they ask you to enter the url of where that video will be on the users website. They then feed this url and the description to Google so the link in the search results pages takes the searcher to the video owners site and not vzaar.
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