Just HOW MANY are using the internet???

Would you agree with me if I said 50% of your dealership floor traffic has been on the web looking for information prior to visiting your store? Sure. 60%? You betcha. 70%? No doubt.

How about we just agree on something here - EVERYBODY (100%) has referenced the web on your product prior to visiting the store. Makes no sense to adjust our business model for the 10% of non-conformers. Its better to play it safe here and know that the 100% is not that far from reality.

Now since we just agreed that 100% of your shows have used the internet in some way to reference your product, wouldnt it make sense to rethink the way we do business and adjust to the consumers wants and needs? Or should we stay the course and pretend its "business as usual"?

RETHINK EVERYTHING.

Want to talk more about it? Contact your District Manager....