Looking to take your on-line presence to the next level?

The New York Region has available a comprehensive eBusiness program blending all of the elements needed for a successful Internet process and structure for Toyota dealers. GS Marketing’s eCertification program is currently being used in the GST and Kansas City regions to provide a comprehensive, turn-key solution for Dealer Internet departments and staff.
This program is unparallel in the SEO realm. Dealers on this program DOMINIATE search rankings and since over 50% of dealer website traffic is generated through search engines, being highly ranked will assist with driving more traffic to your website. Dealer website leads have a higher closing ratio so it makes sense to drive as much traffic to your sites as possible for the best return on investment, more so than "just buying leads".

Toyota dealers on this program have experienced an increase in site traffic as well as a substantial increase in the number of leads generated.

The program provides all of the elements needed to take Toyota dealers to the next level in the critical interactive marketing arena. The program is sponsored and branded for the Region and managed by GS Marketing. A single monthly fee provides all of the following:

Classroom eProcess Training - the key differentiator and most important component of the eCertification Program.

Measurement - Understanding performance is essential in providing valuable feedback that reinforces proper actions and identifies opportunities for improvement. We measure response time and quality, assess results, and report performance

Recognition - Motivated Internet Managers produce desired results. Our recognition programs drive that motivation and promote positive, measurable increases in sales and customer satisfaction. Monthly Challenges (Cash), Six Month Contest (travel/resort) and Annual eCertified elite Award

Toyota Dealer Websites - Advanced online presence including consistent Toyota only branding (TDAC Compliant), National and Regional Event promotion integration, Automatic regional incentive posting, SEO, SEM Available, Customizable design choices. Unique 800 numbers to track calls. Superior reporting on all aspects down to individual keyword searches on a daily basis.

Toyota Talk eNewsletter - The long-term, bi-monthly Toyota Talk eNewsletter is sent to all consumers who submit a lead through the website and have not purchased a vehicle. This important customer communication keeps the Dealer top of mind throughout the vehicle buying cycle

Reporting - Using Google Analytics, dealers are able to see substantial reporting data in real time from referring urls all the way down to individual search terms allowing dealers to better manage on-line campaigns that may or may not be working. This real time reporting access coupled along with the Measurement aspect of the Region will allow dealerships to custom tailor their on-line marketing.

Accountability - Your investment is 100% trackable. You will know exactly "how many" and "how much" for all your online initiatives. Try that with print, radio and tv advertising!

For more information contact the region.