Conversion Rates

Conversion Rate, in internetland, is defined as the ratio of visitors who convert from casual (passive) content or page views into desired actions (active) based on subtle or direct requests.

For you old schoolers out there, think of it as how many people call or come into your store due to the ad in the newspaper.

Now that we cleared that up, how does your conversion rate measure up?

National average is 2% - 4% for email only. No data is available for phone.

Dealers on the Toyota eCertification program show consistent 5% - 8% conversion rate for email only leads. When we add the phone leads to the mix EVERY SINGLE DEALER on this program have total conversion rates above 18%. With some in the mid 20's!!!!!!

ABOVE 18%!!!!

Do the math - is your site generating 2 to 4 "leads" for every 100 visitors or 20?

If we know our overall closing ratio (typically around 15% just dogging it...) you need to have 5 TIMES as many leads to sell the same amount as dealers on the program. How are you getting those leads? You buying them? Thats a whole other topic..... but I will say this for now, SEO and VSEO...

Quality over Quantity.

Want to increase your conversion rate? Want to increase closing ratio?

Want to SELL MORE while SPENDING LESS?

Contact the region or comment here on this topic.

RETHINK EVERYTHING.