Follow Up and then Follow Up more

30%- 40% of of the consumers who submit a lead through Toyota.com channels (2nd tier) who purchase, do so 91+ days after their initial lead was sent.

Thats not a typo. Thats NINETY ONE PLUS!

If your follow-up consists of "a few emails and a call or two", your results will attest to that process.

If your follow-up is 30 days max... well I have some bad news for you... the percentage of leads closed in the 0 - 30 day range is right around 40%. You just might be giving up on 60% of your opportunities.

Make an effort to follow-up past 90 days. The work will be rewarded.

Now, we all know what good follow-up is right???..........