Tuesday, January 13, 2009

Start your Alternative Marketing Engines!

The 2010 Toyota Prius has made its official debut at this week's Detroit Auto Show. The company estimates it'll have a 50 MPG rating -- up from 46 MPG in the previous model -- and there's a bigger, 1.8-liter four-cylinder engine for improved highway mileage. In addition to Power and Eco driving modes, EV Drive will let you run on battery alone for about a mile, which if nothing else should provide a little extra push for getting to the gas station when you've held off for too long. One of the coolest (literally) new features is the optional solar panels in the moonroof that will generate power for circulating air and keeping the interior temperature from going too high. If that's not enough, there's a remote-controlled A/C system that can run on battery alone and lets you set the temperature before you get in.

The above text was taken from Autobloggreen.com.

Did you just read this? So would prospects if you sent out "blast" emails to them using your database. But dont just send it to everyone and their mother. Think different. Send it to a select group of people such as:

1. Have expressed interest in a Prius
2. Have expressed interest in fuel economy
3. Are current Prius owners who may be ready for a new one or an additional one (think family)
4. Previous Corolla and Scion customers
5. Prior Hybrid customers

You get the picture...

Grab information from Toyota.com and wordsmith it to show your dealers identity.

The Press Release section of Toyota.com is at your disposal... and speaking of press releases, maybe its time your dealership did a few as the SEO of a press release from Reuters is priceless!

RETHINK EVERYTHING.

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