Honda Insight Vs Toyota Prius NJ Dealer VSEO

Want to see the value of good vseo timing?

Click on this google search result link Open Road Honda Insight

As of the time of the writing of this post, the #1 ranked result was for a Toyota dealer video explaining why someone who is obviously searching for a Honda Insight at a specific Honda dealership might want to give the Toyota Prius consideration.

Also understand this dealer is ranking in top spots in multiple queries as well as multiple top 5 placement in many many more.

With the Insight launch you can bet there is going to be an increase in web search for the product. What better way to capitalize on this "chatter" than with FREE organic placement in search engines to make sure the searching party knows all the options available to them in this market.

Having the first spot ranking is huge. Having it for FREE is even better. Being first, having it for free and seeing results in LESS THAN 24 HOURS is just plain SICK!!!!!

Its all about driving traffic to your website where you can back into the numbers....

This is just an example. Think outside the box. Make it and own it. Maybe go after some long tail searches (Toyota navigation, yellow mr2 spyder, online service appointment setting etc)

Now, I can't come and shoot the video for you but I can come and help you get the results shown here.

Oh, and I wont charge you for this.

RETHINK EVERYTHING Read more!

Im FIRST on the Google

Wanted to give you guys an example of the VSEO I am talking about.

On 2/9/2009 around 10 am I pushed the Toyota Tundra Heat commercial up to 3 or 4 videos sites (YouTube, metacafe etc) with proper SEO on it.

As of 6 am 2/10/2009 I am the first result and 2 of the top 4 results on google with a search of "tundra heat commercial"

Took me a total of 5 minutes to tag it and upload it. Less than 24 hours later I'm the number one result and half of the top four results.

Cost me NOTHING but 5 minutes of my time.

Imagine if you did the same for "tundra insert city name here" or "civic insert city name here" for some competition annihilation or "2009 Camry Bluetooth operation" or "why us" or "customer testimonials". It goes on and on.

We just spoke about the 9 BILLION people in the US who watched videos on YouTube in December 2008. Its a pretty safe bet some of those 9 BILLION videos were automotive related. Start building those video libraries.

You get the idea.

RETHINK EVERYTHING
Read more!

The $10 Dollar Hamburger

I want to tell you a story.

A while back I was at Disney World with my family. You've been there.. who hasn't. And talk about a great time.. it really is the "happiest place on earth". OK maybe not for adults but we booked this flight so I guess we have to at least enjoy the ride huh...

Anyway, as many of you know its not the "cheapest place on earth". Not only did we pay about 14 million dollars just to get into the park but there are costs associated with everything once inside.

Thirsty? 5 bucks please

Want a picture? 5 bucks please.

Which leads me to lunch / dinner.I want to tell you a story.

A while back I was at Disney World with my family. You've been there.. who hasn't. And talk about a great time.. it really is the "happiest place on earth". OK maybe not for adults but we booked this flight so I guess we have to at least enjoy the ride huh...

Anyway, as many of you know its not the "cheapest place on earth". Not only did we pay about 14 million dollars just to get into the park but there are costs associated with everything once inside.

Thirsty? 5 bucks please

Want a picture? 5 bucks please.

Which leads me to lunch / dinner. You HAVE to eat. So we sit down in to eat. I head up to the line (oh there are lines for everything there) to order.

Me - "Ill take 3 chicken strips kids meals and 2 hamburger meals please."
Cashier - "Sure thing. That will be $67.50"


So I whipped out the cash and paid the lady, moved forward to the counter to await for our food. The whole time I was thinking about the look on my youngest sons face the first time he rode the "pirate ride" and wondering why our sons were being so good. No one got a purple nurple (yet) and no one was called "dummyhead" and its past noon.. Wow.


Brought the food back to the table and we all ate. The whole time (and pretty much the whole trip) we were all smiling. As a matter of fact we started thinking about our "next trip" later that same day... Disney sure has something here.
Soon after that trip was over with tentative plans for a return visit, it hit me like an 18 pound sledge... I paid almost $70 for 2 burgers, 15 chicken strips, some fries and some soda / water.

$70!!!!!!!!!!!!

The whole time Im smiling. As I "whipped out the cash" to pay for lunch, as I basically mortgaged the house to pay the entrance fee to the park. As I stood in line for hours on end to ride the rides. Sure the kids cant go to college now but damnit, we rode Jungle Cruise 3 times in a row!!

I know we could have rolled in to Six Flags, which is an hour away from home, dropped about 200 bucks on the entire trip and been done with it. I mean a boat pirate ride is a boat pirate ride right?


We leave in 8 months for Orlando!

Point of this story, offer customers what they are looking for. Treat them they way you would want to be treated. They will become loyal. And remain loyal.


You can be that "$10 Hamburger" if you have the right attitude and processes in place. People will pay a premium for added value.


You dont have to be a Lexus store to spoil your customers.... Read more!

Follow Up and then Follow Up more

30%- 40% of of the consumers who submit a lead through Toyota.com channels (2nd tier) who purchase, do so 91+ days after their initial lead was sent.

Thats not a typo. Thats NINETY ONE PLUS!

If your follow-up consists of "a few emails and a call or two", your results will attest to that process.

If your follow-up is 30 days max... well I have some bad news for you... the percentage of leads closed in the 0 - 30 day range is right around 40%. You just might be giving up on 60% of your opportunities.

Make an effort to follow-up past 90 days. The work will be rewarded.

Now, we all know what good follow-up is right???.......... Read more!