Chicago Sun Times files for Chapter 11

The company that owns the Chicago Sun-Times and 58 other newspapers and online sites said Tuesday it had filed for Chapter 11 bankruptcy.

At least 120 newspapers in the United States have shut down since January 2008, according to Paper Cuts, a Web site tracking the newspaper industry. More than 21,000 jobs at 67 newspapers have vaporized in that time, according to the site.

Newspapers have struggled to meet challenges posed by changing reader habits, a shifting advertising market, an anemic economy, and the newspaper industry’s own early strategic errors.

Where oh where will we advertise?

I've said it before and I'll say it again, rethink where your ad dollars are going.

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Yet ANOTHER newspaper says goodbye

You have to read this CNN article. Another one bites the dust..

LINK

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The 10 Most Endangered Newspapers in America

Time.com has an article listing the above mentioned topic.

Another reason to rethink your media mix.

Heres the link.

Comments?

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Bad Times For Print

The owners of the Philadelphia inquirer and the Philadelphia daily news will be filling for bankruptcy next week after talks to restructure their debt fell apart.

While I am not against print advertising I do think this is yet another reason why a serious look at your current marketing mix is needed.

Even if these papers vanish, people will still get their news.

I wonder how.....

RETHINK EVERYTHING.

(published via iPhone)

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