No one is picking up a newspaper anymore. How many of the top 10
newspapers are in financial trouble? 8? Despite their bloated
cirrculation numbers, the proof is in the financial statement. I liken
it to General Motors and their bloated sales numbers. Do units sold in
fleet to companies they own actually count?? Anyway, if print media doesn't jump on board with this kind of device,
their days ate numbered just Luke their existing customer base.
Eventually they will die. How long can "dad" actually hang on? It's
only a matter of time before dad hits play on the VCR to watch his
favorite Woody Allen tape for the last time. When he goes so does his
subscription. To dig deeper, advertisers must also adapt to a new business model.
Maybe it's a co-op on hardware? I don't have the answer but I know
they have to change. It's no longer a push marketing enviroment. Hasnt
been for some time now despite what advertisers say. They need to
figure out how to make pull marketing work. And this device could be the ticket. I've always said "the content should be free, the hardware is where
you get them" (cell phone industry model ring a bell?) It's much
easier, and less expensive, to catch a hardware thief. So unless the
New York Times has plans for some type of hardware, consumers will
find other ways to get the content they want. Hey print media..... Here's you chance. Reifel
newspapers are in financial trouble? 8? Despite their bloated
cirrculation numbers, the proof is in the financial statement. I liken
it to General Motors and their bloated sales numbers. Do units sold in
fleet to companies they own actually count?? Anyway, if print media doesn't jump on board with this kind of device,
their days ate numbered just Luke their existing customer base.
Eventually they will die. How long can "dad" actually hang on? It's
only a matter of time before dad hits play on the VCR to watch his
favorite Woody Allen tape for the last time. When he goes so does his
subscription. To dig deeper, advertisers must also adapt to a new business model.
Maybe it's a co-op on hardware? I don't have the answer but I know
they have to change. It's no longer a push marketing enviroment. Hasnt
been for some time now despite what advertisers say. They need to
figure out how to make pull marketing work. And this device could be the ticket. I've always said "the content should be free, the hardware is where
you get them" (cell phone industry model ring a bell?) It's much
easier, and less expensive, to catch a hardware thief. So unless the
New York Times has plans for some type of hardware, consumers will
find other ways to get the content they want. Hey print media..... Here's you chance. Reifel
Posts
No comments:
Post a Comment