More indepth talk about why its important and how you can benefit from it (while making it work for you)...
Any and all SEO topics. Traditional. Video. Etc
How to be where consumers are when they are shopping...
I need to know. Comment here.
Also, I am thinking of starting an internet20group here in the region...
Who wants in??
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Perhaps I should know but what is a SEO.
ReplyDeleteGREAT question Mike!
ReplyDeleteLiterally - heres the definition:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
SEO is the MOST COST EFFECTIVE WAY to increase traffic to your website and since these leads are closed at a higher percentage than any other lead and retunr the highest gross, the ROI is tremendous!
For example, if your conversion rate is 10% (conversion being a visit to a lead) and you increase visits by 100 via SEO, you will get 10 leads.
Now, using the very safe 4x50 rule it would look something like this:
100 leads becomes 50 contacts (two way communication).
50 contacts becomes 25 appointments
25 appointments becomes 12.5 shows
12.5 shows becomes 6.75 sold
Mike - you didnt post a link to your dealership website.
Give me a call or email me and we can discuss more indepth about the MANY MANY ways you can increase your relevancy in the search engines thus creating more visits to your website.
One more thing, if you are buying leads, you may want to rethink how many and from who. Most 3rd party lead providers are simply doing a better job at SEO than a dealer.
If you are not familiar with SEO and SEM then you are behind the times! A workshop should benefit amateurs and experts alike. Great idea! Let me know if I can be of assistance.
ReplyDeleteJason Cohen @ Parkway Toyota