Auto OEM Web Traffic UP in Short Month

Monthly analysis of U.S. consumer activity at the top online properties for February 2009 based on data from the comScore Media Metrix service. February represented a softer month for total Web activity due to having fewer days, with only a handful of site categories achieving gains versus January. Among the gaining categories were Flowers/Gifts/Greetings and E-cards, which benefited from Valentine’s Day, and travel and tax preparation sites, which also saw seasonal increases.

Of note - even with the shorter month Automotive OEM web traffic increase 2% in February from January

Click Read More for the data.
comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

February 2009 vs. January 2009

Total U.S. - Home, Work and University Locations

Source: comScore Media Metrix




Total Unique Visitors (000)

Jan-09
Feb-09
% Change

Total Internet : Total Audience
191,863
192,187
0

Business/Finances - Taxes
24,703
30,088
22

Retail - Flowers/Gifts/Greetings
30,860
35,602
15

Services - e-cards
20,338
21,318
5

Real Estate
40,982
42,410
3

Retail - Computer Software
37,545
38,797
3

Auto - Manufacturer
19,938
20,274
2

Travel - Online Travel Agents
38,973
39,540
1

Travel - Information
40,753
41,119
1

Travel - Hotels/Resorts
29,976
30,094
0

Community - Gay/Lesbian
3,246
3,258
0