Social media has become such a big part of the web, it’s nearly impossible to rank well on competitive terms if you don’t have any social presence. Basically, social media is an important part of SEO because Google trusts links created by actual users/human beings, and social links are integral to creating an organic linkscape
The strongest social links come from social news sites, such as Digg and Reddit, and you build them by developing engaging content and pushing it viral. Of course, these links feature anchor text that is completely untargeted (e.g. the page’s or post’s title), and are sometimes nofollow or redirects instead of direct links. But when one of your pages amasses hundreds of them by going viral, Google takes that as a strong indication that the page in question is, indeed, popular and relevant.
So while these virally popular pages won’t be your product pages, they’ll amass PageRank which will boost the overall trust and authority of your domain, and help all of your pages rank better.
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