Pay more attention to Google Places. Ensure data is correct. MANAGE YOUR REVIEWS!!!!
- Map listings moved on top of the Adwords results. And I mean that literally: if you scroll down, the map comes with you and obscures the PPC!
- Results in the inline SERPs are coming from the map. These aren’t the guys that were ranking before – they’re just being pulled out of the maps and given the organic spots
- The results themselves are far, far richer than what we’re used to from Google. We’re seeing images, links to reviews, star ratings, a quoted review…
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