Friday, July 30, 2010

Toyota Fast Facts: Toyota Ranks High on "World's Most Valuable Brands" List; New, Tougher Crash Tests

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> July 30, 2010
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> Toyota Fast Facts is an update on Toyota and industry news. For more news,
> visit www.toyotanewsroom.com.
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> 1. Toyota Ranks High on “World’s Most Valuable Brands” List
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> Toyota is ranked No. 11 on the “World’s Most Valuable Brands” list released
> this week by Forbes magazine. Forbes estimates the Toyota brand is worth
> $24.1 billion. Apple was No. 1, followed by Microsoft, Coca-Cola, IBM and
> Google. Toyota was the highest ranking automaker on the list, followed by
> BMW at No. 16. “Barring any more setbacks,” Forbes notes in an article on
> the list, “Toyota can bounce back over the next two years as the backlash
> against the brand has already ebbed.”
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> To read the entire article, please visit:
> http://www.forbes.com/2010/07/28/apple-google-microsoft-ibm-nike-disney-bmw-f...
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> (Embedded image moved to file: pic24039.jpg)
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> 2. NHTSA Unveils Tougher Five-Star Rating System on 2011 Vehicles
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> The National Highway Transportation Safety Administration (NHTSA) announced
> this week that it is now using a tougher five-star rating program for crash
> tests on 2011 vehicles. NHTSA said the new system will give consumers a
> single overall score for the first time on safety and will provide
> information on whether vehicles have advanced safety features.
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> The new program includes a side impact pole test and new injury criteria.
> The side impact pole test simulates an accident where a vehicle is wrapped
> around a tree. NHTSA said tests from the first batch vehicles will be
> released in September, including results for the Toyota Camry, Ford Fusion,
> Ford Taurus, Ford F-150, Ford Fiesta, Chevrolet Cruze, Chevrolet Malibu,
> Dodge Caliber and Honda Accord. The Alliance of Automobile Manufacturers, a
> trade association for major automakers, emphasizes that some scores on
> vehicles will go down even though the vehicles haven’t changed.
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> To read more on the new rating system, please visit:
> http://www.detnews.com/article/20100730/AUTO01/7300356/1148/auto01/Vehicle-cr...
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