>
> July 13, 2010
>
> Toyota Fast Facts is an update on Toyota and industry news. Please feel
> free to share this information with family and friends. For more news,
> visit www.toyotanewsroom.com.
>
> (Embedded image moved to file: pic14285.jpg)
>
> 1. NHTSA Report Supports Toyota Position on Run-Away Car Reports
>
> A National Highway Traffic Safety Administration (NHTSA) study of dozens of
> Toyota vehicle data recorders supports Toyota’s position that unintended
> acceleration complaints were not caused by glitches in Toyota’s electronic
> throttle control systems, the Wall Street Journal reported today.
>
> According to the story, NHTSA found that at the time of the crashes, data
> recorders show throttles of the vehicles were wide open and the brakes were
> not engaged.
>
> “The results suggest that some drivers who said their Toyota and Lexus
> vehicles surged out of control were mistakenly flooring the accelerator
> when they intended to jam on the brakes,” the paper noted. “But the
> findings don’t exonerate Toyota from two known issues blamed for sudden
> acceleration in its vehicles: sticky accelerator pedals and floor mats that
> can trap accelerator pedals to the floor.”
>
> The Toyota findings, the Journal said, have not been released by NHTSA but
> are consistent with a 1989 government study that blamed similar driver
> mistakes for a rash of sudden-acceleration reports involving Audi 5000
> sedans.
>
> To view the story, please visit:
> http://online.wsj.com/article/SB10001424052748703834604575364871534435744.htm...
> .
>
> [Note: The Wall Street Journal often blocks portions of stories or full
> stories to non-subscribers]
>
> (Embedded image moved to file: pic05758.jpg)
>
> 2. New TV Spot Features Camry Family Tree
>
> While some children inherit the family china, others nab the family Camry.
> Their stories are being featured in TV commercials as part of a Camry and
> Corolla reinvestment campaign designed to remind owners why they made such
> a great decision to purchase their cars. The spots deliver a message not
> only of brand loyalty but also durability, reliability and safety.
>
> In a new commercial debuting this week, a 1997 black Camry is passed from
> one teenage daughter to the next, while the third-in-line teenage son
> covets the family’s new 2010 Camry Hybrid. To view the spot about the
> Boller family, click on:
> http://www.youtube.com/toyotausa#p/c/25359A30EDFF5997/1/JrF3R3JEncU.
> July 13, 2010
>
> Toyota Fast Facts is an update on Toyota and industry news. Please feel
> free to share this information with family and friends. For more news,
> visit www.toyotanewsroom.com.
>
> (Embedded image moved to file: pic14285.jpg)
>
> 1. NHTSA Report Supports Toyota Position on Run-Away Car Reports
>
> A National Highway Traffic Safety Administration (NHTSA) study of dozens of
> Toyota vehicle data recorders supports Toyota’s position that unintended
> acceleration complaints were not caused by glitches in Toyota’s electronic
> throttle control systems, the Wall Street Journal reported today.
>
> According to the story, NHTSA found that at the time of the crashes, data
> recorders show throttles of the vehicles were wide open and the brakes were
> not engaged.
>
> “The results suggest that some drivers who said their Toyota and Lexus
> vehicles surged out of control were mistakenly flooring the accelerator
> when they intended to jam on the brakes,” the paper noted. “But the
> findings don’t exonerate Toyota from two known issues blamed for sudden
> acceleration in its vehicles: sticky accelerator pedals and floor mats that
> can trap accelerator pedals to the floor.”
>
> The Toyota findings, the Journal said, have not been released by NHTSA but
> are consistent with a 1989 government study that blamed similar driver
> mistakes for a rash of sudden-acceleration reports involving Audi 5000
> sedans.
>
> To view the story, please visit:
> http://online.wsj.com/article/SB10001424052748703834604575364871534435744.htm...
> .
>
> [Note: The Wall Street Journal often blocks portions of stories or full
> stories to non-subscribers]
>
> (Embedded image moved to file: pic05758.jpg)
>
> 2. New TV Spot Features Camry Family Tree
>
> While some children inherit the family china, others nab the family Camry.
> Their stories are being featured in TV commercials as part of a Camry and
> Corolla reinvestment campaign designed to remind owners why they made such
> a great decision to purchase their cars. The spots deliver a message not
> only of brand loyalty but also durability, reliability and safety.
>
> In a new commercial debuting this week, a 1997 black Camry is passed from
> one teenage daughter to the next, while the third-in-line teenage son
> covets the family’s new 2010 Camry Hybrid. To view the spot about the
> Boller family, click on:
> http://www.youtube.com/toyotausa#p/c/25359A30EDFF5997/1/JrF3R3JEncU.
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