With Googles recent changes to integrate local listings into the SERP results, its even more important to ensure your Google Places Page is setup.
Think of this as a good checklist...
Now go get started....
1. Don’t mess around with the name. Google wants the real name of your company. Add one or two keywords if your company name has no keywords in it. (eg. Gabby’s is the real name and you are a yogurt store. Use Gabby’s Yogurt.
2. Google Places wants your real address and they will check to make sure it is the same everywhere it appears on the web. Put the address on the front page of your website and on every page is best.
3. Google Places prefers a local phone number, not and 800 number, and it needs to be the same number that appears on the front page of your website and elsewhere on the web…just like the name and address.
4. The first category for your company should be one that Google suggests for the top category. The other four may be chosen from Google suggestions or you can make up your own.
5. Use pictures. The first one should be a picture that will look good as a thumbnail picture. It will appear on your listing as part of the inside MAPS.
6. Add one or more videos. Google Places wants completeness. The video does not have to be a video you produced.
7. Come up with lots of additional information for the boxes at the bottom of the listing form. The cool thing is that you can use links in these boxes to your blog, menu’s, reservation forms, etc.
8. Create a Coupon. Can’t hurt. Might actually get some sales from them
9. Set up a New Google Account for your business. Don’t use your personal Google Account, or another business Google Account, or even a 3rd party vendor’s Google Account.
10. Get your customers to give you reviews
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