> August 5, 2010
>
> Toyota Fast Facts is an update on Toyota and industry. For more news,
> visit www.toyotanewsroom.com.
>
>
> 1. Toyota's Proactive Steps in 2010 to Help Ensure Quality and Safety
>
> At Toyota, we’ve taken major steps to become a more responsive,
> safety-focused organization. Here are some of the actions we’ve taken to be
> an industry leader in quality and safety:
>
> 1. Established a Special Committee for Global Quality under the
> direction of Global President Akio Toyoda to reexamine all aspects of
> quality assurance
>
>
> 2. Star Safety System now standard across all lineups
>
>
> 3. Brake override system standard on all new models by the end of 2010
>
>
> 4. Created SMART Teams to help quickly investigate reports of unintended
> acceleration
>
>
> 5. Established independent Quality Advisory Panel – chaired by former
> U.S. Transportation Secretary Rodney Slater
>
>
> 6. Appointed Chief Quality Officer for North America – Steve St. Angelo
>
>
> 7. Appointed Chief Safety Executive for North America – Dino
> Triantafyllos
>
>
> 8. Increasing the use of Event Data Recorder (“black boxes”) in our cars
> for better data collection and providing new EDR readers to
> government safety regulators
>
>
> 9. Set up Design Quality Innovation Division in Japan and transferred
> 1,000 engineers to focus on design of components and other quality
> issues
>
>
> 10. Created a new team of 100 engineers to audit vehicle quality by
> studying real-world use by customers
>
>
> 11. Expanded product development cycle by 4 weeks to help ensure
> high quality/safety
>
>
> 12. Developed next-generation virtual test dummy to help guard
> against internal organ damage in the event of an accident – licensing
> to other automakers and universities
>
>
> 13. Refined our global Early Detection, Early Resolution (EDER)
> system to include a wider variety of sources to help monitor
> quality/safety, including customer calls, web mentions and government
> databases
>
>
> 14. Appointed 6 North American leaders to join 3 others as
> presidents of plants in the U.S. and Canada, providing more regional
> autonomy
>
>
> 15. Establishing 6 additional Product Quality Field Offices
> throughout North America to improve our ability to detect and respond
> to customer and quality issues
>
>
> 16. Opened our electronic technology to an unprecedented level of
> review by outside experts, including NASA, the National Academy of
> Sciences and engineering firm Exponent
>
> Other Steps We Are Taking to Help Ensure Quality and Safety
>
> Toyota uses 8 electromagnetic testing chambers in Japan and is
> building one in the U.S.
>
>
> Toyota applies medical CT-scan technology to find issues smaller than
> a human hair in chips
>
>
> Toyota conducts thousands of virtual simulations and 1,600 actual
> vehicle crash tests in Toyota and affiliate facilities each year
>
>
> Toyota tests its electronic control units with 200 V/m of electricity
> to check their accuracy and durability in various areas, including
> locations near street power lines and TV towers
>
>
> Toyota also puts its electronic control units through “thermal shock”
> treatments ranging from minus 22 degrees Fahrenheit to a scorching
> 230 degrees
>
>
> Completed more than 35 million miles of electronic throttle control
> running tests on 2005 through 2010 Toyota models.
>
> Key Accolades Toyota Has Won in 2010
>
> Won 7 IIHS “top safety” picks
>
>
> Toyota has more vehicles on Cars.com’s “Top 10” list of the
> “American-made” vehicles in the U.S. than any other automaker and
> Toyota Camry was ranked the most “American-made” vehicle in the U.S.
> for the 2nd year
>
>
> 2010 JD Power IQS – 6 segment awards (more than any manufacturer);
> Lexus LS “most trouble-free vehicle in US”; No. 1-rated plant in
> North America
>
>
> 2010 JD Power VDS – 5 segment winners – more than any other automaker
>
> This fact sheet is posted on the Toyota USA Newsroom at:
> http://pressroom.toyota.com/pr/tms/toyota-s-proactive-steps-in-2010-165895.aspx
>
> (Embedded image moved to file: pic29359.jpg)
>
> 2. Toyota’s Chief Safety Officer for North America Praises Dealers’
> Recall Efforts
>
> “We are so proud of the way our dealers and their teams have gone above and
> beyond in servicing vehicles covered by our recalls,” Steve St. Angelo,
> Toyota’s chief safety officer for North America, told auto industry
> officials and analysts at the Management Briefing Seminar in Traverse City,
> Mich., today. “To date, they’ve handled more than four million remedies,
> including almost 80 percent of the fixes for sticking pedals. That’s a
> remarkable achievement in a relatively short period. They are the best!”
>
> Here are some additional excerpts from his remarks:
>
> “Let me make this clear. ‘Recall’ is not a four-letter word,” he said. “Of
> course, it’s never good news when a safety issue emerges regarding ANYONE”S
> products. But real-time quality support after sale is just as vital as
> quality in design and quality in manufacturing. At Toyota, we’re keenly
> aware of this. And it’s my job to make sure we act on this in North
> America.”
>
> “Our record of safety, reliability and quality is very strong. For example,
> during the past decade, Toyota, Scion and Lexus products have earned more
> than 70 top safety ratings from the Insurance Institute for Highway Safety
> and other organizations.”
>
> St. Angelo also described how Toyota is moving even faster than ever. “For
> example, prior to announcing the sticking pedal recall, we had a meeting
> with our North America leadership team. Within 15 minutes we made a
> decision to stop production on 11 assembly lines for one week so we could
> focus on a plan to make things right with our EXISTING owners….”
>
> “As a manufacturing guy, I don’t have to tell you that shutting down that
> many production lines was very expensive. It cost us millions of dollars
> each day…. [Yet] we were focused on one thing, taking care of our
> customers as fast as possible.”
>
> Looking ahead, St. Angelo said Toyota filed more than 2,000 patents for
> alternative-powered vehicles last year and now holds 16 percent of all such
> patents worldwide. Toyota plans to produce one million hybrid vehicles per
> year by the end of the decade. The company also plans to offer a plug-in
> hybrid to consumers within two years, put a battery-electric car on the
> market in 2012, and sell zero-emission, hydrogen fuel-cell vehicles in
> 2015.
>
> To read the speech, please click on:
> http://pressroom.toyota.com/pr/tms/2010-management-briefing-seminar-165897.aspx
>
> To read a news media article about the speech, please click on:
> http://www.autoobserver.com/2010/08/toyota-recall-is-not-a-four-letter-word.html
>
> (Embedded image moved to file: pic01547.jpg)
>
> 3. Texas Declares “Toyota Tacoma Day” to Mark First Tacoma Assembled There
>
>
> Texas Gov. Rick Perry and Toyota have declared this Friday “Tacoma Day!”
> Tacoma Day will be a celebration of the first ever Texas-assembled,
> Texas-tough Toyota Tacoma coming off the line in San Antonio. Bringing the
> Tacoma to Texas has resulted in 1,000 additional jobs and $100 million
> invested in the San Antonio community and has had a positive impact on the
> economy statewide. Combined with the production of the Toyota Tundra, the
> Toyota Motor Manufacturing of Texas (TMMTX) plant will have the ability to
> produce up to 200,000 trucks each year.
>
>
> The Toyota Trucks Texas Facebook page will be joining the celebration by
> posting Toyota Tacoma trivia, technical specs, and exclusive event
> information, as well as photos and video from launch ceremonies leading up
> to and on Aug. 6. Please visit www.facebook.com/ToyotaTrucksTexas
>
> Toyota Fast Facts is an update on Toyota and industry. For more news,
> visit www.toyotanewsroom.com.
>
>
> 1. Toyota's Proactive Steps in 2010 to Help Ensure Quality and Safety
>
> At Toyota, we’ve taken major steps to become a more responsive,
> safety-focused organization. Here are some of the actions we’ve taken to be
> an industry leader in quality and safety:
>
> 1. Established a Special Committee for Global Quality under the
> direction of Global President Akio Toyoda to reexamine all aspects of
> quality assurance
>
>
> 2. Star Safety System now standard across all lineups
>
>
> 3. Brake override system standard on all new models by the end of 2010
>
>
> 4. Created SMART Teams to help quickly investigate reports of unintended
> acceleration
>
>
> 5. Established independent Quality Advisory Panel – chaired by former
> U.S. Transportation Secretary Rodney Slater
>
>
> 6. Appointed Chief Quality Officer for North America – Steve St. Angelo
>
>
> 7. Appointed Chief Safety Executive for North America – Dino
> Triantafyllos
>
>
> 8. Increasing the use of Event Data Recorder (“black boxes”) in our cars
> for better data collection and providing new EDR readers to
> government safety regulators
>
>
> 9. Set up Design Quality Innovation Division in Japan and transferred
> 1,000 engineers to focus on design of components and other quality
> issues
>
>
> 10. Created a new team of 100 engineers to audit vehicle quality by
> studying real-world use by customers
>
>
> 11. Expanded product development cycle by 4 weeks to help ensure
> high quality/safety
>
>
> 12. Developed next-generation virtual test dummy to help guard
> against internal organ damage in the event of an accident – licensing
> to other automakers and universities
>
>
> 13. Refined our global Early Detection, Early Resolution (EDER)
> system to include a wider variety of sources to help monitor
> quality/safety, including customer calls, web mentions and government
> databases
>
>
> 14. Appointed 6 North American leaders to join 3 others as
> presidents of plants in the U.S. and Canada, providing more regional
> autonomy
>
>
> 15. Establishing 6 additional Product Quality Field Offices
> throughout North America to improve our ability to detect and respond
> to customer and quality issues
>
>
> 16. Opened our electronic technology to an unprecedented level of
> review by outside experts, including NASA, the National Academy of
> Sciences and engineering firm Exponent
>
> Other Steps We Are Taking to Help Ensure Quality and Safety
>
> Toyota uses 8 electromagnetic testing chambers in Japan and is
> building one in the U.S.
>
>
> Toyota applies medical CT-scan technology to find issues smaller than
> a human hair in chips
>
>
> Toyota conducts thousands of virtual simulations and 1,600 actual
> vehicle crash tests in Toyota and affiliate facilities each year
>
>
> Toyota tests its electronic control units with 200 V/m of electricity
> to check their accuracy and durability in various areas, including
> locations near street power lines and TV towers
>
>
> Toyota also puts its electronic control units through “thermal shock”
> treatments ranging from minus 22 degrees Fahrenheit to a scorching
> 230 degrees
>
>
> Completed more than 35 million miles of electronic throttle control
> running tests on 2005 through 2010 Toyota models.
>
> Key Accolades Toyota Has Won in 2010
>
> Won 7 IIHS “top safety” picks
>
>
> Toyota has more vehicles on Cars.com’s “Top 10” list of the
> “American-made” vehicles in the U.S. than any other automaker and
> Toyota Camry was ranked the most “American-made” vehicle in the U.S.
> for the 2nd year
>
>
> 2010 JD Power IQS – 6 segment awards (more than any manufacturer);
> Lexus LS “most trouble-free vehicle in US”; No. 1-rated plant in
> North America
>
>
> 2010 JD Power VDS – 5 segment winners – more than any other automaker
>
> This fact sheet is posted on the Toyota USA Newsroom at:
> http://pressroom.toyota.com/pr/tms/toyota-s-proactive-steps-in-2010-165895.aspx
>
> (Embedded image moved to file: pic29359.jpg)
>
> 2. Toyota’s Chief Safety Officer for North America Praises Dealers’
> Recall Efforts
>
> “We are so proud of the way our dealers and their teams have gone above and
> beyond in servicing vehicles covered by our recalls,” Steve St. Angelo,
> Toyota’s chief safety officer for North America, told auto industry
> officials and analysts at the Management Briefing Seminar in Traverse City,
> Mich., today. “To date, they’ve handled more than four million remedies,
> including almost 80 percent of the fixes for sticking pedals. That’s a
> remarkable achievement in a relatively short period. They are the best!”
>
> Here are some additional excerpts from his remarks:
>
> “Let me make this clear. ‘Recall’ is not a four-letter word,” he said. “Of
> course, it’s never good news when a safety issue emerges regarding ANYONE”S
> products. But real-time quality support after sale is just as vital as
> quality in design and quality in manufacturing. At Toyota, we’re keenly
> aware of this. And it’s my job to make sure we act on this in North
> America.”
>
> “Our record of safety, reliability and quality is very strong. For example,
> during the past decade, Toyota, Scion and Lexus products have earned more
> than 70 top safety ratings from the Insurance Institute for Highway Safety
> and other organizations.”
>
> St. Angelo also described how Toyota is moving even faster than ever. “For
> example, prior to announcing the sticking pedal recall, we had a meeting
> with our North America leadership team. Within 15 minutes we made a
> decision to stop production on 11 assembly lines for one week so we could
> focus on a plan to make things right with our EXISTING owners….”
>
> “As a manufacturing guy, I don’t have to tell you that shutting down that
> many production lines was very expensive. It cost us millions of dollars
> each day…. [Yet] we were focused on one thing, taking care of our
> customers as fast as possible.”
>
> Looking ahead, St. Angelo said Toyota filed more than 2,000 patents for
> alternative-powered vehicles last year and now holds 16 percent of all such
> patents worldwide. Toyota plans to produce one million hybrid vehicles per
> year by the end of the decade. The company also plans to offer a plug-in
> hybrid to consumers within two years, put a battery-electric car on the
> market in 2012, and sell zero-emission, hydrogen fuel-cell vehicles in
> 2015.
>
> To read the speech, please click on:
> http://pressroom.toyota.com/pr/tms/2010-management-briefing-seminar-165897.aspx
>
> To read a news media article about the speech, please click on:
> http://www.autoobserver.com/2010/08/toyota-recall-is-not-a-four-letter-word.html
>
> (Embedded image moved to file: pic01547.jpg)
>
> 3. Texas Declares “Toyota Tacoma Day” to Mark First Tacoma Assembled There
>
>
> Texas Gov. Rick Perry and Toyota have declared this Friday “Tacoma Day!”
> Tacoma Day will be a celebration of the first ever Texas-assembled,
> Texas-tough Toyota Tacoma coming off the line in San Antonio. Bringing the
> Tacoma to Texas has resulted in 1,000 additional jobs and $100 million
> invested in the San Antonio community and has had a positive impact on the
> economy statewide. Combined with the production of the Toyota Tundra, the
> Toyota Motor Manufacturing of Texas (TMMTX) plant will have the ability to
> produce up to 200,000 trucks each year.
>
>
> The Toyota Trucks Texas Facebook page will be joining the celebration by
> posting Toyota Tacoma trivia, technical specs, and exclusive event
> information, as well as photos and video from launch ceremonies leading up
> to and on Aug. 6. Please visit www.facebook.com/ToyotaTrucksTexas
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