Recently I've been seeing an increase in dealerships changing thier
website vendor. This concerns me. Let me just say that it's ok to switch. If it's for the right reasons.
You've outgrown the capabilities of your current vendor for example. From a business perspective it's NOT ok to switch when you think the
site / vendor is not performing without first finding out if you are
actually putting in the effort to make it work. In my experience most dealers tend to want to write a check and make a
problem go away or make things "happen". Well I'm sorry to be the one
to let you know that in this case you can't do that directly. You
could flip it around and "write a check" to an employee and pay them
to work this but switching vendors is often not the solution. Most of the time dealers would be better off keeping thier current
setup and paying attention to it. Working it. Setting a game plan for
seo, sem, conversion goals, content, calls to action and most
importantly TRACKING ALL OF IT. So, if your thinking you need a change ask yourself this, are you
fully working your current setup? There is value to the seo traction your current site has. Enough value
to seriously think through your decision of switching. Would be a
shame to loose placement because all you needed was better on page seo
or a call to action.... Plus you will inevitably be in the same situation in a few months. If you're going to do it, do it for the right reasons. Automotive eBusiness
website vendor. This concerns me. Let me just say that it's ok to switch. If it's for the right reasons.
You've outgrown the capabilities of your current vendor for example. From a business perspective it's NOT ok to switch when you think the
site / vendor is not performing without first finding out if you are
actually putting in the effort to make it work. In my experience most dealers tend to want to write a check and make a
problem go away or make things "happen". Well I'm sorry to be the one
to let you know that in this case you can't do that directly. You
could flip it around and "write a check" to an employee and pay them
to work this but switching vendors is often not the solution. Most of the time dealers would be better off keeping thier current
setup and paying attention to it. Working it. Setting a game plan for
seo, sem, conversion goals, content, calls to action and most
importantly TRACKING ALL OF IT. So, if your thinking you need a change ask yourself this, are you
fully working your current setup? There is value to the seo traction your current site has. Enough value
to seriously think through your decision of switching. Would be a
shame to loose placement because all you needed was better on page seo
or a call to action.... Plus you will inevitably be in the same situation in a few months. If you're going to do it, do it for the right reasons. Automotive eBusiness
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