Thursday, May 14, 2009
Twitter for Dealerships
Ahh Twitter…
Getting past all the excitement I really think the best use of Twitter is real time interaction with existing customers.
Sure you can “market” with relevant tweets about your industry but “selling” will probably do more harm than good.
Think of Twitter as a real time search engine. Find out what people are saying about:
1. Your Store and their experience. Reach out to those people and thank them or assist them with their concerns. Not only does the customer appreciate the attempt but others may see your proactive approach to issues.
2. Your brand. Point people to correct information, relevant topics, news and the like about your brand. Never assume people just know the 3g Prius is available. Never assume people know the benefits of one product over another. If you can point people to an unbiased review or the like, that goes a long way.
As a rule, Twitter and the like are but one small piece of the puzzle. Dealers must grasp the concept and seize the opportunity to capitlize on all social networking platforms.
In reality, dealers have missed a HUGE part of the puzzle to make this work for them. The foundation. The process of handling this customer and prospect should be prioirty one. Until that is in place and running on all cylinders, then using Twitter and the like will do more harm than good.
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