In Dealership Marketing Manager?

Is Twitter really where I should be?

Does Facebook have value for your business?

Do I need a Blog?

The answer is YES. That's the easy part.

The hard part is figuring out how to manage all of these social media outlets.

Most dealerships I have been too have computers for salespeople. And that's great - you've come a long way. The problem is, dealers have these computers so locked down that internet access is usually only allowed to access the dealerships website.

Sales people are one the most underutilized resources in a dealership for social media / alternative marketing. Imagine if 50% of your sales floor had twitter and facebook accounts and used these avenues to work for them to help sell more product?

There has not been a single dealer who has given me a valid reason why they block these sites. Most dealers tell me "I don't want them sitting around all day surfing the internet". Um.... HELLO ?!?!? This leaves me speechless....

88% of the people that walk through your front door started their shopping online. You need to leverage this.

With all these sites and marketing possibilities, you might want to start thinking about a new position at the dealership. Alternative Marketing Manager or the like.

A person responsible for not only your SEO / VSEO (and all the things that come with that... way too many to list here - call me) but social networking and managing your online identity.

It appears dealers have no problem spending BIG BUCKS to buy ineffective third party leads (when they don't have the capacity to even handle them properly) yet that money may be better spent on a full time dedicated marketing manager.

Whens he last time you searched twitter for anything related to your dealership or your product in your area? Twitter is full of people reaching out. Its a tremendous opportunity to not only speak to the masses but to speak to a single person while the masses watch.

And that's HUGE.

RETHINK EVERYTHING